Rabbi Menachem Mendel Schneerson served as the seventh leader of the Chabad Hasidic dynasty and is widely regarded as the most significant Jewish figure of the 20th century.
Born in 1902 in the Russian Empire, he assumed leadership of the organisation in the 1950s after marrying into the lineage. Under his administration, the movement transitioned from a traditional Eastern European sect into a global power headquartered at the 770 Eastern Parkway building in Brooklyn.
Schneerson was a "friend" to world leaders and was frequently visited by presidents, exercising an authority that was nearly absolute within the Orthodox and Hasidic communities.
His followers famously considered him to be the Messiah, a belief that continues to inform the movement’s eschatological focus. His leadership ended with his death in 1994, but his influence remains the driving force behind the organisation’s mission to prepare the world for the final messianic era.
The Kiruv Outreach Movement and Genetic Essentialism
The Rebbe introduced the Kiruv outreach program, which sought to bring secularised Jews back to religious practice and prevent their assimilation into the wider culture.
This initiative was driven by a belief that the Jewish people should never assimilate but that all other nations should instead assimilate for them.
The movement is obsessed with genetics and blood, maintaining that the end times can only be triggered once the Jewish people are united in their orthodox beliefs.
This is reflected in the slogan Hashem needs every yid, which implies that God requires the participation of every individual with Jewish blood to initiate the arrival of the Messiah.
To achieve this, the organisation employs mitzvah tanks, which are portable religious buildings used to accost people in locations such as Wall Street to perform small religious acts. This strategic outreach ensures that the genetic collective remains focused on its eschatological goals.
The Noahide Laws and the De-Christianisation of the West
A pivotal strategy for the movement’s interaction with the non-Jewish world is the promotion of the seven Noahide Laws.
These laws include prohibitions against idolatry, blasphemy, murder, theft, and sexual immorality, alongside requirements to establish courts of justice and avoid eating the flesh of living animals.
In 1982, the United States Congress and President Ronald Reagan issued House Joint Resolution 447, which designated 4 April 1982 as a national day of reflection in honour of the Rebbe’s 80th birthday.
This proclamation officially recognised the Noahide Laws as the moral foundation of the United States.
The promotion of this code is intended to facilitate the de-Christianisation of the West. By encouraging Gentiles to adopt Noahidism, the movement seeks to dismantle the traditional Christian structures of Europe and America and replace them with a system that recognises the Jewish people as the supreme moral and political authorities.
How America was Conquered
Chabad-Lubavitch migrated to America after they won America over by successfully embedding themselves within the American political apparatus.
Their influence in America was built through a strategy of pooling resources among followers to invest heavily in real estate and business. This allowed the movement to generate vast amounts of money, which is used to influence politics and buy politicians.
The movement's ability to coordinate was demonstrated during the 1939 rescue of their leader, Yosef Yitzchak - Rabbi Schneerson's Father-in-Law, from Nazi-occupied Warsaw.
This operation required an extraordinary degree of help and coordination between America, working on behalf of the Jewish Supreme Court Justice Louis Brandeis and Attorney General Benjamin Cohen.
The rescue involved a staggering level of coordination that transcended the borders of warring nations; it included the U.S. State Department, the German Nazi party, and even the head of German military intelligence, Admiral Wilhelm Canaris.
Helmuth Wohlthat, a member of the Nazi party who specialised in nationalist industry and economics, was contacted by a senior official in the U.S. State Department and agreed to help in order to curry goodwill with the United States.
Major Ernst Bloch, a distinguished World War I veteran carried out the rescue. He located the Rabbi's apartment, obtained fuel coupons and military clearances for SS checkpoints, and loaded the Rabbi and his family onto a truck. He then escorted them to a train station where they received first-class tickets and boarded a train filled with Nazi soldiers and officials to ensure their safe passage out of the country.
This remarkable ability to operate above the bureaucracy of the nation-state - to collaborate with adversaries, and use American money and diplomacy to achieve the goals of international Jewry continues to this day.
Since then, America's foreign policy has - reliably and consistently - supported the Greater Israel project and the eventual establishment of Pax Judaica, a one-world government based in Jerusalem.